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Workforce Education
BayICT Partnership
Brand, web, and UI work for a regional ICT partnership connecting employers, educators, and students across the Bay Area.
The challenge
The BayICT Partnership is a collaborative hub connecting business leaders, educators, administrators, and community stakeholders to prepare students for information and communication technology (ICT) careers across the greater Bay Area. To bring those audiences together, it needed a clear, professional brand and an online presence that explained the partnership and made it easy to engage.
Our approach
We worked with the partnership on graphic design, website development, and user interface design, shaping how BayICT presents itself and building a site organized around its distinct audiences of employers, educators, and students. The goal was a credible, welcoming presence that made the partnership's purpose and programs easy to understand and act on.
The result
A cohesive brand and a clear digital presence at BayICT.org, positioning the partnership as a credible connector between industry and education, and giving each audience an easy path in.
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You stand out for your focus on making us — your clients — appear competent and successful.
Raymond Kaupp, MBA, Ed.D.Regional Director, ICT/DM Employer Engagement