Lauren, founder.
I've been building websites since the '90s, hand-coding HTML in elementary school, long before it was a job.
My career took a less direct route than most. After college, I found myself in sales and marketing in the scuba diving industry, where I learned that understanding a product means more than reading about it.
I'm the kind of determined that's occasionally ridiculous. To sell underwater dive lights better, I spent every spare hour diving and shooting underwater photography. When a client and friend launched a rebreather company, I earned cave and rebreather diving certifications so I could understand the product firsthand. If understanding what you do means going 100 feet underwater in a cave, I'll go.
I started Strategic Designs in 2021 to bring that same approach to every project: learn the business, understand the audience, and build marketing and websites that actually work.
What I enjoy most hasn't changed. I love helping people feel genuinely proud of their business or organization through branding, marketing, and websites that finally look as capable as they are.