Insights
Notes from the studio
Practical thinking on brand, web, and marketing - and where it is all heading.
JULY 7, 2026
Your site is fast on your laptop. Your customers are on their phones.
A WordPress site scoring 42 on mobile, and the measured steps that took it to 94. Same design, same content, just faster.
Read the article →June 27, 2026
Your customers are asking AI, not Google. Here’s what that means for your website.
Half of U.S. adults now use AI tools like ChatGPT, and AI Overviews have cut clicks to top results by 58%. Here’s what the shift to AI search means for your website.
Read the article →