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Higher Education
Laney College
We create enrollment and program campaigns for a public college in Oakland, with one consistent look across web, social, and print for its many departments.
The challenge
A public college needed to coordinate enrollment and program marketing across many departments, each with its own audience, deadline, and voice. Without a shared system, every initiative started from scratch, slow to produce and inconsistent on screen.
Our approach
We built one flexible visual system that any department could use, then applied it across web, social, and print. Templates and clear guidelines kept the work fast to produce while holding a single, recognizable identity across very different campaigns.
The result
Enrollment and program campaigns now run on a consistent system used across channels, easier for the college to maintain, and clearer for prospective students. The relationship has continued across multiple initiatives.